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Ed Valenti



Ed Valenti is one of two marketing experts ( His then partner Barry Becher being the other) credited with the formation of the infomercial, or "long-form" ( two-minute) advertising format at Dial Media, Inc ( founded by the pair in Warwick, RI in 1975). Valenti's informercials first aired in the mid 1970s and aimed to sell the Miracle Slicer, Miracle Duster, Miracle Painter and Ginsu knife, but the success of the Ginsu campaign led to widespread adoption of the format for a variety of products , including jewelry ( Chainge adjustable necklace), cookware( Armourcote cookware), mixing bowls( Royal DuraSteel ), food storage containers(VacuFresh and VacuClear)and watches(MultiChron,Westport), and others, and eventually led to the formation of Home Shopping channels QVC and HSN.



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