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FAT bastard
FAT bastard is a French wine produced and distributed by a British and French partnership A 2005 survey found that 72 percent of the adult French population finds it difficult to understand French wine labels, and the problem is not unique to that country. Research has also found that most American consumers, especially younger ones, dislike wine labels that picture chateaux, that appear elitist, and that are difficult to understand (Franson).
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