Encyclopedia > I > Infiltration marketing
Infiltration marketing
Infiltration marketing is a marketing strategy in which marketers strive to understand and infiltrate consumer culture at a local, grassroots level, by identifying and engaging thought leaders and trend setters within the consumers' community (e.g.
Information are taken from Wikipedia, the open encyclopedia, to which contribute many volunteers from around the whole world. Texts are available under the following conditions GNU Free Documentation License.
Encyklopedie (cz) Encyklopédia (sk) Enzyklopädie (de)