Encyclopedia > I > Industrial marketing
Industrial marketing
Industrial marketing is the marketing of goods and services to industrial and institutional customers. It refers to the process of segmenting your total market, targeting the most rewarding segment and positioning your offer in this segment, or in short S-T-P.
Information are taken from Wikipedia, the open encyclopedia, to which contribute many volunteers from around the whole world. Texts are available under the following conditions GNU Free Documentation License.
Encyklopedie (cz) Encyklopédia (sk) Enzyklopädie (de)