Encyclopedia

Market analysis Market analysis plays a major part in a firm's planning activities. It guides decisions on: inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.
Market analysis for product software Market analysis for product software consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps to determine critical strategies for new software products such as time-to-market length, creating product differentiation, creating and preserving supplier credibility, developing effective distribution channels, forming relationships with large customers, and managing market efforts (Igel & Islam, 2001).
Market anarchism Market anarchism (or free-market anarchism) is label commonly used to describe a number of individualist anarchist philosophies that assert that all the institutions necessary for the function of a free market, such as money, police, and courts, should be provided by the market itself.Lavoie, Don.
Market basket analysis Market Basket Analysis (MBA) applies association rule learning to purchase data with the goal of identifying cross selling opportunities. Given a data set, the algorithm trains and identifies product baskets and product association rules.
Market Basket Market Basket is a grocery chain that serves southeast Texas and Louisiana. Formed in 1962, the grocer now operates 34 Market Basket stores and four Lucky Seven conventional supermarkets and employs 2,200 associates.
Market Bosworth Rural District The rural district of Market Bosworth existed from 1894 to 1974 in Leicestershire, England. It was named after Market Bosworth, and was created under the Local Government Act 1894, based on the Market Bosworth rural sanitary district, and that part of the Atherstone rural sanitary district which was in Leicestershire.
Market capitalization Market capitalization, often abbreviated to market cap, is a measurement of corporate size that refers to the current stock price times the number of outstanding shares. This measure differs from equity value to the extent that a firm has outstanding stock options or other securities convertible to common shares.
Market concentration In economics, market concentration is a function of the number of firms and their respective shares of the total production (alternatively, total capacity or total reserves) in a market. Alternative terms are Industry concentration and Seller concentration.
Market cross A market cross is a structure used to mark a market square in market towns, originally from Western European architecture. Market crosses can be found in most market towns in Britain, with those in Scotland known as "mercat crosses".
Market data In finance, Market Data refers to quote and trade related-data associated with equity, fixed-income, financial derivatives, currency, and other investment instruments. The term market data traditionally refers to numerical price data, reported from trading venues, such as stock exchanges.
Market division Market division, in an antitrust or competition policy context, typically refers to an agreement amongst (horizontal) competitors to allocate or divide the market. Competitors will divide the market and sell exclusively in their pre-allocated region.
Market Deeping Market Deeping is a town in Lincolnshire, United Kingdom, on the north bank of the River Welland and the A15 road. It is the second largest of The Deepings and its eponymous market has been held since at least 1220.
Market Drayton Rural District Drayton or Market Drayton was a rural district in Shropshire, England from 1894 to 1974. It was created by the Local Government Act 1894 under the name 'Drayton', from that part of the Market Drayton rural sanitary district which was in Shropshire (the rest forming Blore Heath Rural District in Staffordshire).
Market economy A market economy (also called a free market economy, free enterprise economy) is an economic system in which the production and distribution of goods and services takes place through the mechanism of free markets guided by a free price system rather than by the state in a planned economy.<Ref>"market economy", The New Dictionary of Cultural Literacy, Third Edition.
Market exposure Market exposure (or exposure) is a financial term which measures the proportion of money invested in the same industry sector. For example, a stock portfolio with a total worth of $500,000, with $100,000 in semiconductor industry stocks, would have a 20% exposure in "chip" stocks.
Market East Station Market East Station is an underground SEPTA Regional Rail station located in the Market East neighborhood of Philadelphia, Pennsylvania, on Market Street between 10th and 12th Streets. It is the easternmost of the three core Center City stations on the SEPTA Regional Rail system, and is part of the Center City Commuter Connection, which connects the former Penn Central commuter lines with the former Reading Railroad commuter lines.
Market East, Philadelphia, Pennsylvania Market East is part of the downtown district known as Center City, Philadelphia, Pennsylvania, United States. Market East corresponds to the area along Market Street between Arch Street to the north, Sansom Street (or Walnut Street) to the south, Broad Street to the west, and 6th Street (Independence Mall West) to the east.
Market Estate Market Estate is a public housing estate consisting of 271 flats and maisonettes situated to the north of Caledonian Park in the London borough of Islington. It is named after the Metropolitan Cattle Market held in the area for many years up until the 1960s.
Market failure Market failure is a term used to describe a situation in which markets do not efficiently allocate goods and services. To economists, the term would normally be applied to situations where the inefficiency is particularly dramatic, or when it is suggested that non-market institutions (such as public policing and firefighting) would be more efficient and welfare-enhancing than market solutions.
Market for Alternative Investment The Market for Alternative Investment ( mai ) has been established under the Securities Exchange of Thailand Act. The objective is to create new fund-raising opportunities for innovative businesses with high potential growth as well as to provide a greater range of investment alternatives for Thai investors.
Market fundamentalism Market fundamentalism (or free-market fundamentalism) is a term coined by George Soros, to criticize the belief that the free market is always beneficial to society. As it is a pejorative term, the people and organizations it refers to will generally reject the label.
Market Fresh Sandwiches Market Fresh Sandwiches are deli-style sandwiches sold at Arby's roast beef fast food restaurants. Originally, Market Fresh Sandwiches were served in a box with potato chips, very similar to Subway and Port of Subs restaurants.
Market gardening In agriculture, market gardening is the relatively small-scale production of fruits, vegetables and flowers as cash crops, frequently sold directly to consumers and restaurants. It is distinguishable from other types of farming by the diversity of crops grown on a small area of land, typically, from under one acre (4,000 m²) to a few acres, or sometimes in greenhouses.
Market Harborough railway station Market Harborough railway station serves the town of Market Harborough in Leicestershire, England. It lies on the Midland Main Line, 16 miles (26 km) south-east of Leicester and is served by the majority of semi-fast Midland Mainline Class 222 "Meridian" services, although some faster express services also call during peak times and at weekends.
Market Intelligence Market Intelligence (MI) – information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision making in determining market opportunity, market penetration strategy, and new market development metrics.
Market liquidity Market liquidity is a business or economics term that refers to the ability to quickly buy or sell a particular item without causing a significant movement in the price. The term is usually shortened to liquidity.
Market mechanism Market Mechanism is a term from economics referring to the use of money exchanged by buyers and sellers with an open and understood system of value and time trade offs to produce the best distribution of goods and services. The use of the market mechanism does not imply a free market: there can be captive or controlled markets which seek to use supply and demand, or some other form of charging for scarcity, both in social situations and in engineering.
Market neutral An investment strategy or portfolio is considered market neutral if it seeks to entirely avoid some form of market risk, typically by hedging. In order to evaluate market neutrality, it is first necessary to specify the risk being avoided.
Market of Choice Market of Choice is a full service deli, grocery, and catering service that serves affluent grocery markets in Western Oregon. The company differentiates itself from average groceries by positioning itself in the high-end market and concentrating on selling organic foods.
Market opportunity A market opportunity emerges if a product (or/and a service), based on a single respectively on several technologies, fulfils the need(s) of a (preferably increasing) market better then the competition and better than substitution-technologies within the given environmental frame (e.g.
Market overhang Market overhang is a term derived from the physical world meaning things that stick out or hang over another thing. Often from the viewpoint of standing beneath an 'overhang' there is shade provided by a protrusion from the adjacent vertical domain, such as a tree or building.
Market Oriented Sector Selective talks The Market Oriented Sector Selective talks (MOSS) were held between the United States and Japan in 1984. Topic were trade frictions on four product areas: forest products, telecommunications equipment and services, electronics, and pharmaceuticals and medical equipment.
Market portfolio A market portfolio is a portfolio consisting of a weighted sum of every asset in the market, with weights in the proportions that they exist in the market (with the necessary assumption that these assets are infinitely divisible).
Market price Market price is an economic concept with commonplace familiarity; it is the price that a good or service is offered at, or will fetch, in the marketplace; it is of interest mainly in the study of microeconomics. Market value is the total market price of a given quantity of a good.
Market research Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc.
Market saturation In economics, "market saturation" is a term used to describe a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology.
Market sector The term Market Sector is used in economics and finance to describe a set of businesses that are buying and selling such similar goods and services that they are in direct competition with each other. Analysts divide the stock market itself into market sectors so that shares of companies that are in direct competition are listed alongside each other.
Market segment Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly [in their needs and attitude]s, they are likely to respond similarly to a given [[marketing strategy.
Market sentiment The market sentiment is the intuitive feeling of the investment community regarding the expected movement of the stock market. For example, if market sentiment is bullish, then most investors expect an upward move in the stock market.
Market share analysis Market share analysis is an important part of market analysis and indicates how well a firm is doing in the marketplace compared to their competitors. The result of the analysis is very useful to help decide new strategies for an already released software product.
Market socialism Market socialism is a term used to define a number of economic system(s) in which the means of production are owned either by the state or by the workers collectively (and therefore no market in land and capital goods, as there would be in capitalism) and the production is not centrally planned but mediated through the market. Its central idea is that the market is not a mechanism exclusive to capitalism and that it is fully compatible with collective worker ownership over the means of production — which is one of the fundamental principles of socialism.
Market square The market square (or sometimes the market place) is a feature of many European towns. It is an open area where market stalls are traditionally set out for trading, commonly on one particular day of the week known as 'market day'.
Market stall A market stall is usually an immobile temporary structures erected by merchants to display and shelter their merchandise. Such stalls are easily erected, taken down or simply moved on wheels, to allow movement to a new market area.
Market system A market system is any systematic process enabling many market players to bid and ask: helping bidders and sellers interact and make deals. It is not just the price mechanism but the entire system of regulation, qualification, credentials, reputations and clearing that surrounds that mechanism and makes it operate in a social context.
Market Square Records Market Square Records is a music publishing, promotion and record label company started in 1999. It releases the back catalogues of British folk artists and has also expanded into other genres such as rock, blues and jazz.
Market Square, Turku The Market Square (Kauppatori in Finnish; Salutorget in Swedish) is a city square in the city of Turku, in Finland. It is located in the city's VI District, and is generally considered the city's central square.
Market Street Bridge (Harrisburg) The Market Street Bridge also known as the old Camelback Bridge, is a stone arch bridge that spans the Susquehanna River in Harrisburg, Pennsylvania. The current structure is the third bridge built at its current location and is the second oldest remaining bridge connecting Harrisburg's downtown and Riverfront Park with the West Shore.
Market Street Bridge (Chattanooga) The Market Street Bridge, officially referred to as the John Ross Bridge, is a bascule bridge that spans the Tennessee River between downtown Chattanooga and the Northshore District. It carries North Market Street (formerly designated as U.
Market Street Milk Shake Market Street Milk Shake is an ironic term used in San Francisco, California to signify the city's continuing quality-of-life and homelessness problems. The term is derived from an ironic description of the slurry produced by street cleaners when they wash the sidewalks on Market Street between Fifth Street and Van Ness Avenue, a line historically accepted as the border between the Tenderloin, Civic Center, and South of Market neighborhoods.
Market Street Railway Company The Market Street Railway Company was a commercial streetcar and bus operator in San Francisco. The company was named after the famous Market Street of that city, which formed the core of its transportation network.
Market Street Subway The Market Street Subway is a tunnel that carries both rapid transit and light rail traffic in San Francisco, California, United States. It runs under the length of Market Street between the Embarcadero Station and Castro Street Station and is used by both Muni Metro and BART.
Market Street, San Francisco, California Market Street is a major street and important thoroughfare in San Francisco, California. It begins at The Embarcadero in front of the Ferry Building at the northeastern edge of the city and runs southwest through downtown, past the Civic Center and the Castro District, to the intersection with Corbett Avenue in the Twin Peaks neighborhood.
Market theology Market theology is a pejorative term describing the apparent belief that value conflicts are always best resolved by markets. Critics believe this represents a wilful ignorance of the role of states and state power balances in underlying political economy.
Market timing Market timing is the strategy of making buy or sell decisions of financial assets (often stocks) by attempting to predict future market price movements. The prediction may be based on an outlook of market or economic conditions resulting from technical or fundamental analysis.
Market town In medieval law, a market town is a settlement that has the right to hold markets (distinguishing it from a village, usually smaller) but which is not also a city (usually larger, and with additional rights). A town may be correctly described as a market town even if it no longer holds a market, provided the right to do so still exists.
Market trends In investing, financial markets are commonly believed to have market trends that can be classified as primary trends, secondary trends (short-term), and secular trends (long-term). This belief is generally consistent with the non-scientific practice of technical analysis and broadly inconsistent with the efficient markets hypothesis.
Market Towers Shopping Centre Market Towers Shopping Centre known as Sunshine Marketplace is a sub regional shopping centre 14km west of Melbourne in the suburb of Sunshine. The centre include a Village Cinemas, Safeway supermarket and a Big W discount department store and over 70 specialty stores.
Market Weighton Axis The Market Weighton Axis is a geological feature which forms the south-eastern part of Yorkshire, England. The feature goes under a number of names such as 'block' or 'area' while the name of the town, Market Weighton is retained.
Market Wire Market Wire, formerly known as Internet Wire, is a distributor of corporate press releases to thousands of media outlets including the Associated Press, Dow Jones & Company, Bloomberg, Reuters, Yahoo!, and MSNBC.
Market-Frankford Line The Market-Frankford Line (MFL) (also called the Market-Frankford Subway-Elevated Line (MFSE), El or Blue Line) is a rapid transit line in Philadelphia, Pennsylvania, operated by Southeastern Pennsylvania Transportation Authority.
Market-Rite Market-Rite is a brand name of Market-Rite Guitar Company, a Michigan-based manufacturer of pedal steel guitars. Company existed in 1970s and was selling guitars as a build-it-yourself kit for a relatively low price, suitable for students.
Marketeer A Marketeer or marketer is someone whose job it is to present a good or service to the market place in an attractive way so that others will be tempted to buy it. This may include advertising the product but also may include addressing its image in a more general way: for example, ploughman's lunch and rock salmon are names created by marketeers to sell what might otherwise be mundane or unglamorous items.
Markethill High School Markethill High School is a secondary school located in Markethill, County Armagh, Northern Ireland. The school was established in 1959 and is a co-educational comprehensive school for 11 to 16 year olds, with about 480 pupils.
Marketing & Non-Profit Organizations Perhaps the area where the greatest difficulty in coming to terms with application of marketing theory is to be found is that of non-profit organizations. The main reason for this is that most traditional marketing theory is described in terms of improving profit performance.
Marketing board A marketing board is an organization created by numerous producers to try to market their product and increase consumption and thus prices. They most commonly exist to help sell farm products such as milk, eggs, or beef and are funded by the farmers of those crops.
Marketing communications Marketing communication (or marcom) consists of the messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers.
Marketing communications planning framework The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the inadequacies of other frameworks.
Marketing decision support systems MarKeting decision support systems (MKDSS) is an information system that helps with decision-making in the formation of a marketing plan. The reason for using a MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products (Arinze, 1990).
Marketing ethics Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics.
Marketing Effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI).
Marketing in schools Marketing in schools is a widespread phenomenon in which schools sign contracts allowing certain businesses to conduct marketing activities in school facilities — primarily advertising. For example, a school might allow only one brand of soft drink to be sold in vending machines on the campus; in return, the soft drink company would provide compensation to the school (frequently money, but it may provide other compensation as well, such as building new facilities or paying for school supplies).
Marketing management Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.
Marketing mix The marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained.
Marketing mix for product software The marketing mix is composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some characteristics that differ for software products than other mass produced goods such as clothing.
Marketing of schools Marketing of schools has become increasingly common in recent years. This has led to debate within many school communities (mostly amongst students and staff) as to what purpose this serves in education, whether a school should present a "corporate identity", whether education is becoming unacceptably commercialised, and whether this distracts from a school's primary responsibility to its students.
Marketing requirements document Market requirements documents (MRD)s are tools used instead of a "wish list" in business firms by sales and marketing personnel to determine what features and benefits the firm's upcoming and/or newer versions of products should have to succeed in the marketplace.
Marketing Research Association Founded in 1957, the Marketing Research Association is one of the largest trade associations of market research and polling professionals. MRA publishes the annual Blue Book Research Services Directory,International Marketing Resources at Portland State University which is used extensively by market research and opinion polling firms.
Marketing Resource Management Marketing Resource Management (MRM) provides the software infrastructure to support Marketing Operations Management. Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness.
Marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) to determine the marketing effectiveness of various marketing activities. The objective is to optimize marketing spend for the short and long term in support of the brand strategy by building a market model using valid, objective marketing metrics.
Marketing speak Marketing speak refers to particular patterns of language often used to promote a product or service to a wide audience by seeking to create the impression that the vendors of the service possess a high level of sophistication, skill, and technical knowledge. Such language is often used in marketing press releases, advertising copy, and prepared statements read by executives and politicians.
Marketing strategies for product software Marketing strategies for product software assist software firms to determine the type of market analysis that is needed for decision-making. Two general strategies that are well known in the marketing discipline are:
Marketing warfare strategies Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations. In business we do not have enemies, but we do have competitors; and we do not fight for land, but we do compete for market share.
Marketization Marketization (or Marketisation) is the use of market based solutions for social, political, or economic problems. This involves deregulation of economic controls, privatization of industries, and releasing wages and prices from government influence.
Marketocracy Marketocracy is a company started in 2000 by Bruce Horn and Ken Kam, with the view of isolating top stock market investors around the world in head to head competition so they can run real mutual funds around these soon to be discovered investment super-stars.
Marketplace (radio program) Marketplace is a radio program that focuses on business, the economy, and events that influence them. The show is produced and distributed by American Public Media, the broadcast arm of Minnesota Public Radio, in association with the University of Southern California.
Marketplace (TV series) Marketplace is a Canadian television series, which airs on CBC Television. Launched in 1972, the series is a consumer advocacy newsmagazine, which airs investigative reports on issues such as product testing, health and safety, fraudulent business practices and other news issues of interest to product and service consumers.
Marketplace of ideas The "marketplace of ideas" is a rationale for freedom of expression based on an analogy to the economic concept of a free market. The "marketplace of ideas" belief holds that the truth or the best policy arises out of the competition of widely various ideas in free, transparent public discourse, an important part of liberal democracy.
Marketplace Station (OC Transpo) Marketplace Station is a bus-stop located in Ottawa, Ontario's Transitway network. This stop is located in the centre of the community of Barrhaven in the city's south end near the intersection of Greenbank Road and Strandherd Drive.
Marketspace Marketspace - an information and communication based electronic exchange environment - is a relatively new concept in marketing. Since physical boundaries no longer interfere with buy/sell decisions, the world has grown into several industry specific marketspaces which are integration of marketplaces through sophisticated computer and telecommunication technologies.
MarketWatch MarketWatch operates a financial information website that provides business news, analysis and stock market data to some 6 million people. MarketWatch offers personal finance news and advice, tools for investors and access to industry research.
Markgräflerland Markgräflerland is a region in the southwest of Germany, in the south of the German federal state (Bundesland) of Baden-Württemberg, located between the Breisgau in the north and the Black Forest in the east. The river Rhine marks the frontier to France in the west and Switzerland in the south.
Markham By-Pass (VIVA) Markham By-Pass is a Vivastation on York Region's Viva bus rapid transit system, north of Toronto, Ontario, Canada. It will open sometime roughly in 2007 or 2008, on the intersection of Markham By-Pass and Highway 7 in Markham, Ontario.
Markham Colliery disaster On July 31, 1973, 18 coal miners lost their lives and 11 were seriously injured in an accident at the Markham Colliery near Chesterfield, Derbyshire, England. A descending cage carrying the men failed to slow down as it approached the bottom of the mine shaft and 18 miners were killed by the impact.
Markham Economist and Sun The Markham Economist & Sun is a newspaper published three times a week (Tuesday, Thursday and Saturday) serving the communities of Markham, Unionville and Milliken, communities near Toronto, Ontario, Canada. The newspaper is printed in a tabloid format and is published by Metroland Media Group, a Torstar subsidiary, which also publishes The Vaughan Citizen, The Stouffville Sun-Tribune, The Scarborough Mirror, The Etobicoke Guardian, The North York Mirror, The Mississauga News, The Uxbridge Time-Journal, The Brampton Guardian and The Ajax-Pickering News Advertiser.
Markham Fair Markham Fair is an annual event hosted by the Markham, Ontario and East York agricultural society. Originally agricultural societies would meet on a regular basis to discuss various concepts of agricultural improvement such as livestock development and increased grain yields.
Markham languages The family of Markham languages is a subgroup of the Huon Gulf languages. It consists of 13 languages spoken in the Ramu Valley, Markham Valley and associated valley systems in the lowlands of the Madang and Morobe Provinces of Papua New Guinea.
Markham Regional Arboretum The Markham Regional Arboretum (16 acres / 65,000 m²) is a natural arboretum located at 1202 La Vista Avenue, Concord, California, USA. The Arboretum was founded in 1981 and is currently a work in progress, with most of the site still in a natural state.
Markham Town Council The Markham Town Council is the governing body of Markham, Ontario, Canada. It is comprised of the Mayor, eight Councillors who each represent one of the town's eight Wards, and four Regional Councillors who, along with the Mayor, are elected by the community to represent the Town of Markham at meetings of York Region Council.
Markham Valley Markham Valley is a geographical area in New Guinea. It is described as "Flatter than a pancake for miles and miles in all directions, till it runs into the mountains that surround it on three sides" and "Always hot, and usually bone dry.
Markham Waxers The Markham Waxers are an Ontario Provincial Junior A Hockey League (OHA) Junior "A" ice hockey team and an Ontario Minor Hockey Association hockey club. Both Waxer organizations are from Markham, Ontario, Canada

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