Encyclopedia > P > Patrick Nally
Patrick Nally
Patrick Nally pioneered international sports marketing and sponsorship - packaging rights and forging relationships between sport and major multinational companies. As a result the FIFA World Cup Intersoccer Package, the IAAF Track and Field programme, the Davis Cup of Tennis and the World Ski Cup still follow the marketing principles he devised – Patrick’s innovations have not been bettered in 25+ years.
Information are taken from Wikipedia, the open encyclopedia, to which contribute many volunteers from around the whole world. Texts are available under the following conditions GNU Free Documentation License.
Encyklopedie (cz) Encyklopédia (sk) Enzyklopädie (de)