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Partnership for a Drug-Free America
Partnership for a Drug-Free America (PDFA) is a non-profit organization founded by Richard T O'Reilly in 1986 as a project of the American Association of Advertising Agencies. Its publicly stated goal, to reduce the demand for narcotics amongst young people by using the various advertising outlets of the mass media to change their attitudes towards illegal drugs, is based on an idea by Philip Joanou, (chairman of Dailey and Associates in Los Angeles), that marketing techniques can be used to help "unsell" narcotics.
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